PLO Logistic
ABOUT
PLO Logistic
PLO Logistic, a veteran-owned delivery service provider partnered with Amazon, sought a modern, user-centric website to recruit delivery drivers. The challenge was to create a seamless and engaging digital platform that communicated key benefits while simplifying the application process for potential drivers.
As the UI/UX Designer, my goal was to solve critical pain points, design a conversion-focused experience, and deliver a scalable solution aligned with Amazon’s branding.
ROLE
UI/UX DESIGNER
WEB DESIGNER
UX RESEARCHER
YEAR 2024
THE SOLUTION
Designed and developed a fully responsive website tailored to the needs of potential delivery drivers. Key features included:
A bold hero section with an impactful CTA: “Apply Now.”
A benefits section showcasing competitive pay, flexible schedules, and career growth opportunities.
A transparent requirements section and FAQ page to address driver concerns.
A clean, modern design aligned with Amazon’s brand colors and visuals.
The final website improved driver application rates by providing an intuitive user experience, clear value propositions, and easy navigation. It positioned PLO Logistic as a trusted employer while leveraging Amazon’s credibility.
THE PROCESS
UX PROCESS
DISCOVER
DEFINE
IDEATE
IMPLEMENT
Interviews
User research
Competitor analysis
Create
Research
one pager
priotritized
Create problem Statement
User stories
Prioritized
lean UX
workshop
Lofi
wireframes
User
Testing
UNDERSTAND THE PROBLEM
Complex Application Process
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Problem
The existing recruitment process was overwhelming for potential applicants, leading to incomplete submissions and frustration.
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Impact:
High dropout rates and a limited number of completed applications hindered their ability to recruit qualified drivers.
Lack of Clear Value Proposition
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Problem
Prospective drivers were not fully aware of the benefits PLO Logistic offered, such as competitive pay, flexible schedules, and career growth opportunities.
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Impact:
The lack of compelling communication reduced interest and trust among potential drivers.
Mobile Accessibility Issues
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Problem
The previous website was not optimized for mobile devices, despite most users accessing the site via smartphones.
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Impact:
Poor usability on mobile led to frustration and abandonment, especially for mobile-first users.
PLO LOGISTIC
PLO LOGISTIC
PLO LOGISTIC
Key Challenges and
How I Solve
Problem
The previous recruitment process was complex, leading to user frustration and incomplete applications. Potential drivers needed a streamlined way to provide their information without feeling overwhelmed.
Solution
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Designed a multi-step application form that divided the process into manageable sections (Personal Info, Address, Driver’s License, etc.).
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Added a progress bar to show users their completion percentage, reducing drop-offs.
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Implemented real-time validation to ensure users didn’t need to revisit steps due to errors.
Result:
The new process reduced form abandonment by 40%, and applicants completed the process 25% faster.
