.jpeg)
About
David Francois
Meet David François / Designer, Entrepreneur, and Advocate for Change Through Technology
Based in the vibrant city of Atlanta, GA, David François is a creative visionary with over a decade of experience in graphic design, UI/UX design, and branding. As an entrepreneur and nature enthusiast, David combines his passion for exploring the world and his love for technology to craft innovative solutions that improve lives and connect people.
A Journey of Creativity, Empathy, and Growth
David’s career began with a deep appreciation for design and a commitment to user-centric thinking. This approach has guided his work from the start—ensuring every design not only looks beautiful but also serves a purpose. His projects are driven by empathy, understanding the needs of users, and creating designs that make their lives easier.
In 2014, David founded Davedesign and Printing, a business dedicated to empowering big brands, government institutions, NGOs, and private organizations through impactful graphic design, marketing materials, and printing services. For nearly a decade, he brought their visions to life, crafting designs that resonated with their audiences.
In 2021, David launched Origin Creative Design Agency, a boutique agency that helps startups and growing businesses thrive. With expertise in UI/UX design, branding, and digital strategies, David has been instrumental in supporting emerging brands by creating solutions that drive engagement and growth.
From Vision to Reality
David’s expertise extends beyond design tools—he is a problem solver, a collaborator, and a storyteller. Whether it’s developing the Gouté Mobile App to celebrate Haitian cuisine or creating the Amazon Driver Associate Website to streamline recruitment, David’s work consistently delivers results. His dedication to excellence is reflected in every pixel and interaction.
Design Philosophy
David believes design is more than aesthetics—it’s about solving real-world problems through thoughtful solutions. By merging creativity with strategy, he transforms ideas into digital products that leave a lasting impression.
Ready to bring your vision to life? Explore David's work or get in touch to collaborate.
Experience
2024 - 2025
Amazon
UI/UX Designer / Web Designer
For the Amazon Driver Associate Website, I conducted user research to understand applicants' needs and used information architecture to streamline the application process. Through wireframes and prototypes, I crafted a mobile-first, user-friendly design that increased applications by 35%, showcasing the impact of thoughtful, user-centric solutions.
- Redesigned the landing page to create a more intuitive and engaging user experience, improving conversion rates.
- Optimized the application flow by simplifying forms and enhancing usability, reducing completion time by 30%.
- Integrated Amazon's branding and ensured consistency across all pages, strengthening user trust.
- Outcome: Boosted application submissions by 45% and reduced drop-off rates by 20%.
2023 - 2024
Institut Panos
UI/UX Designer / Web Designer
For Institut Panos, I conducted user surveys and stakeholder interviews to understand the organization's mission and audience needs. I developed a strategic information architecture to organize their vast content and highlight key initiatives effectively. Through wireframes and prototypes, I created a clean, accessible, and user-friendly design that elevated their online presence and strengthened their ability to communicate with diverse audiences.
- Redesigned the landing page to create a more intuitive and engaging user experience, improving conversion rates.
- Optimized the application flow by simplifying forms and enhancing usability, reducing completion time by 30%.
- Integrated Amazon's branding and ensured consistency across all pages, strengthening user trust.
- Outcome: Boosted application submissions by 45% and reduced drop-off rates by 20%.
2022 - 2023
Goute inc
UI/UX Designer / Web Designer / Brand Designer
For the Gouté Mobile App, I conducted user surveys and research to understand the target audience's preferences for food and cultural content. I developed a clear User Flow to organize recipes, videos, and e-commerce features seamlessly. Using wireframes and high-fidelity prototypes, I designed an engaging, user-friendly interface that increased engagement by 50%, showcasing the impact of user-focused design.
- Designed and refined the app’s onboarding process to reduce user friction and improve first-time user retention.
- Created an engaging home screen that highlighted popular recipes and TV shows, increasing user interaction by 50%.
- Implemented a seamless shopping cart experience for e-commerce features, reducing checkout drop-offs by 25%.
- Outcome: Achieved 50,000+ downloads and a 50% increase in user engagement within the first month.
Education
2019- 2020
2020 - 2021
2009 - 2012
Certification in UX Design – Google
Certification in Visual Design – California Institute of Arts
Graphic Design